MEDIA
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Media Matters Volume 08

An annual publication by the Malaysian Communications and Multimedia Commission (MCMC)
Copyright © Malaysian Communications and Multimedia Commission, 2025

eISSN: 3093-6993

Published by:

Malaysian Communications and Multimedia Commission

Editorial Board:

Malini Ramalingam

Shirley Kuan Chien Hui

Kasthuri Sri Tharan

Zachary Malik

Atiqah Nabilah Mohd Salleh

Bawani Sri Jayaveeran

Nor Aina Osman

Publishing Consultant and Printer:

BULB Communique Sdn Bhd

MCMC HQ Tower 1, Jalan Impact, Cyber 6, 63000 Cyberjaya Selangor Darul Ehsan, Malaysia

T: +603 8688 8000 | F: +603 8688 1000 | W: www.mcmc.gov.my

Media Matters Volume 08

ABOUT DSRG

The Digital Society Research Grant (DSRG) was conceived to contribute towards the enhancement of information resources that are necessary and in line with changing community expectations as we navigate the transition towards a sustainable digital civil society.

This grant aims to grow the evidence base necessary for the nation to optimise the advancements made in communications infrastructure and service deployment. This base will assist the development of policy, programmes, and interventions to promote the inclusion and participation of all segments of the population as the nation transitions towards being a fully digitally connected and informed society.

ABOUT MCMC

The Malaysian Communications and Multimedia Commission (MCMC) is a statutory body established under the Malaysian Communications and Multimedia Commission Act (MCMCA) 1998 which implements the government's national policy objectives for the communications and multimedia sector.

MCMC regulates and develops the communications and multimedia industry, which includes telecommunications, broadcasting, online activities, postal services, and digital certification. The Communication and Multimedia Act (CMA) 1998 assigns the policy implementation role to MCMC, while policy decisionmaking is vested with the Minister. MCMC is also responsible for postal services and digital certification under the Postal Services Act (PSA) 2012 and the Digital Signature Act (DSA) 1997.

MESSAGE FROM THE CHAIRMAN

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As AI becomes more embedded in content creation, customer service, and network optimisation, our task is twofold: to embrace its potential while ensuring transparency, human oversight, and ethical safeguards.

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YBhg. Tan Sri Mohamad Salim Fateh Din

YBhg. Tan Sri Mohamad Salim Fateh Din

Chairman

Malaysian Communications and Multimedia Commission

EXECUTIVE SUMMARY

Volume 08 of the MCMC Journal presents an insightful exploration into five pivotal themes that are shaping Malaysia's digital future. Through diverse yet interconnected topics, this volume highlights critical dimensions of the nation's digital ecosystem which are sustainability, technological adoption, broadcasting, digital literacy, and connectivity.

These themes collectively underscore the Malaysian Communications and Multimedia Commission's (MCMC) unwavering commitment to fostering a digital landscape that is inclusive, sustainable, and responsive to the evolving needs of society

LEAD RESEARCHER

Ts. Dr. Amal A. M. Elgharbawy

INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA

TEAM MEMBERS

Dr. Nurhusna Samsudin

INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA

Dr. Anis Najiba Bt. Ahmad

INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA

Assoc. Prof. Ts. Dr. Noor Faizul Hadry Nordin

INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA

Dr. Wan Syibrah Hanisah Binti Wan Sulaiman

INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA

LEAD RESEARCHER

Assoc. Prof. Dr. Izzal Asnira Zolkepli

UNIVERSITI SAINS MALAYSIA

TEAM MEMBERS

Dr. Rehan Tariq

UNIVERSITI SAINS MALAYSIA

Dr. Suriati Saad

UNIVERSITI SAINS MALAYSIA

LEAD RESEARCHER

Dr. Norhayati Mohamad Hussain

UNIVERSITI UTARA MALAYSIA

TEAM MEMBERS

Associate Professor Dr. Mohd. Khairie Ahmad

UNIVERSITI UTARA MALAYSIA

Dr. S. Maartandan Suppiah

UNIVERSITI UTARA MALAYSIA

LEAD RESEARCHER

Assoc. Prof. Dr. Sabariah Mohamed Salleh

UNIVERSITI KEBANGSAAN MALAYSIA

TEAM MEMBERS

Dr. Hasrul Hashim

UNIVERSITI KEBANGSAAN MALAYSIA

Dr. Nurzihan Hassim

UNIVERSITI KEBANGSAAN MALAYSIA

Dr. Shamsiah Abd Kadir

UNIVERSITI KEBANGSAAN MALAYSIA

Dr. Nurul Akqmie Badrul Hisham

UNIVERSITI KEBANGSAAN MALAYSIA

Dr. Jeyasushma Veeriah

XIAMEN UNIVERSITY MALAYSIA

LEAD RESEARCHER

Ts. Dr. Suthashini Subramaniam

UNIVERSITI TUNKU ABDUL RAHMAN

TEAM MEMBERS

Norazira Binti A Jalil

UNIVERSITI TUNKU ABDUL RAHMAN

Ts. Sun Teik Heng

UNIVERSITI TUNKU ABDUL RAHMAN

Dr. Hemaniswarri Dewi Dewadas

UNIVERSITI TUNKU ABDUL RAHMAN

Ts. Dr. Mohana Shanmugam

UNIVERSITI TENAGA NASIONAL

Ms. Nor Fatiha Binti Subri

UNIVERSITI TUNKU ABDUL RAHMAN

Ms. Ana Nabilah Binti Sa'uadi

UNIVERSITI TUNKU ABDUL RAHMAN